Brand Incubation · Strategic Investment

We Build Brands.
We Back Vision.

Jade Inc. is a creative holding company — we launch our own brands from the ground up, and invest in founders who share our obsession with craft, clarity, and long-term value.

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Jade Inc. studio workspace
About Jade Inc.

Two disciplines. One conviction.

Founded on the belief that great brands and great capital allocation come from the same instinct — patience, taste, and an eye for what lasts — Jade Inc. operates at the intersection of building and backing.

Our in-house studio incubates original consumer and lifestyle brands from concept to market. In parallel, our investment arm partners with founders and companies whose ambitions align with ours — long-term, design-led, and unafraid of doing things the considered way.

12+
Brands Incubated
24
Portfolio Companies
5
Markets
What We Do

An integrated approach to building value

01

Brand Incubation

We conceive, design, and launch original brands in-house — from positioning and identity to product and go-to-market, built for longevity rather than trend.

02

Strategic Investment

We deploy capital into founders and companies at the intersection of design, lifestyle, and consumer trust — providing more than funding: a partner in judgment.

03

Creative Advisory

We lend our in-house creative discipline to portfolio companies — brand strategy, spatial design, and communications built to the same standard we hold ourselves to.

Our Ventures

A portfolio built on conviction

A selection of brands we've built and companies we've backed — spanning hospitality, wellness, design, and consumer goods.

Interior design venture
Own Brand

Maison Noir

 Investment portfolio office
Investment

Field & Form

 Lifestyle interior venture
Own Brand

Studio Alder

 Hospitality venture
Investment

The Aldridge Room

 Branding venture
Own Brand

Kindred Co.

 Corporate investment venture
Investment

Harlow Group
"We don't chase categories. We look for the founders and ideas that would still make sense to us in twenty years — then we build, or we back them, with everything we have."
— Founding Partner, Jade Inc.
Get In Touch

Let's talk about what you're building.

Email
hello@jadeinc.co
For Founders
partners@jadeinc.co
Office
Available upon request